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T-Mobile call for Technical Jargon ban

For a lot of people mobile phones and their features can be very confusing. For example Bluetooth, VoIP, HSDPA and WAP are just a few things that many mobile phone packages now on the market offer. For people who are new to mobile phones this can all get very confusing which is why T-Mobile is calling for an end to ‘technobabble’, and will be training their staff to simplify technology for their customers.

For a lot of people mobile phones and their features can be very confusing. For example Bluetooth, VoIP, HSDPA and WAP are just a few things that many mobile phone packages now on the market offer. For people who are new to mobile phones this can all get very confusing which is why T-Mobile is calling for an end to ‘technobabble’, and will be training their staff to simplify technology for their customers.

Thursday, January 11, 2007


For a lot of people mobile phones and their features can be very confusing. For example Bluetooth, VoIP, HSDPA and WAP are just a few things that many mobile phone packages now on the market offer. For people who are new to mobile phones this can all get very confusing which is why T-Mobile is calling for an end to ‘technobabble’, and will be training their staff to simplify technology for their customers.

T-Mobile call for Technical Jargon ban

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T-Mobile staff will be trained to clearly demonstrate what customers can do with their mobile phones and gadgets.eg Bluetooth headsets, explaining in easily understandable language rather than in technical jargon.  This should help people to purchase the mobile phone that is right for them.

T-Mobile have found that 57% of us are confused, frustrated and bored with technology jargon.  Features are usually abbreviated, for example voice over internet protocol is known as VoIP. T-Mobile found that over 1/3 of Britons don’t know what VoIP is with 1 in 10 thinking it can improve visibility for the visually impaired! When it actually allows you to make discounted phone calls over the internet.  6% of people forget sales advice by the time they get home after purchasing their new mobile phone, and over 1/3 of people find instruction manuals too long and confusing.

The research carried out by T-Mobile and YouGov have found that a staggering 1/3 of us have no idea how our new mobile phone gadgets work after we have purchased them, despite instruction manuals and sales advice from staff.   With easy to understand demonstrations and explanations of features T-Mobile are hoping to make mobile phones easier to understand for customers, and are calling on the mobile industry to join them in their campaign.

For a brief description of different mobile phone features please see our Onecompare jargonbuster.

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