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Too good to be T-rue?

T-Mobile and Three in dispute over T-Mobile’s advertising campaign.

T-Mobile and Three in dispute over T-Mobile’s advertising campaign.

Wednesday, July 09, 2008


T-Mobile and Three in dispute over T-Mobile’s advertising campaign.

Too good to be T-rue?

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You may have seen T-Mobiles recent advertising campaign for their Solo and Combi tariffs. T-Mobile claim ‘You won’t find more minutes for £30’ and are guaranteeing to match the amount of minutes of any other £30 tariff offered by the major networks if customers find a better deal.

When purchasing your new mobile phone deal you want to ensure that you are getting the best value for money. T-Mobiles price guarantee gives customers the piece of mind that T-Mobile will offer the most amount of minutes for £30. But is this the case? Is the deal as good as it seems? Three don’t seem to think so!

Three believe that T-Mobiles advertising campaign is misleading customers. Three say that the advert is a comparison advert, comparing Solo and Combi tariffs to £30 tariffs offered by the other four major networks. However Three don’t offer a £30 tariff, but they do offer customers the Mix and Match 1100 tariff which includes 1100 units. These units can be used on either calls, text messages or a combination of both. This means that Three offer 1100 cross network minutes for £27 per month which is 400 minutes more and £3 less per month than T-Mobiles 18 month Combi tariff (both tariffs come with a free handset)!

Three lodged a complaint with the Advertising Standards Authority (ASA) last week, explaining why they should be excluded from the comparison advert. T-Mobile feel it is unfair to comment on the situation until they receive formal correspondence from the ASA regarding their price guarantee offer.

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