Ikea Mobile

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From flat-pack furniture to phoning your friends

Ikea are launching it’s own mobile virtual network on the 8th of August 2008 for the members of it’s loyalty programme. Ikea currently has 1.4 million Ikea Family loyalty programme customers in the UK, and has teamed up with T-Mobile and virtual network specialists Mobile Partners UK to offer prepay SIM cards.

Ikea are claiming to be 25% cheaper that any other comparable PAYG offer on the market – with calls at 9 pence per minute and texts at 6 pence each. You will only pay for the airtime you use and there are no fixed monthly payments or minimum spend (except for the £10 top up at purchase).

The service is being pitched at families as they allow a number of SIM cards on each account and credit can be shared between the different numbers.

Ikea will also be giving all of it’s 9,500 employees a free Family Mobile SIM card with £5 credit pre-loaded along with a mobile phone on August 5 as a nice little surprise!