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It’s not too late but Ofcom need to act fast to help mobile phone users

Anthony Ball, director at independent mobile phone tariff comparison service OneCompare.com comments on today’s announcement by Ofcom to address consumer confusion in the telecoms market.

“It’s exceptionally good news that Ofcom plan to address the problems in the telecoms market, in particular what it means to mobile users. Over 35million UK consumers own a mobile phone, most of whom don’t know the difference between tariff deals because of the amount available in today’s market - all offering variations on a similar theme.

Giving advice and pointing mobile phone users to the right deal is something we will continue to strive towards and we would welcome further contact with Ofcom on this matter. Transparency of tariffs and lack of consumer understanding is something we are currently looking into as an annual saving of £210 can be made by making a more informed choice. We plan to persuade mobile phone providers to adopt more ethical practices allowing consumers more flexibility and a clearer understanding of why one tariff may be more suited than another.”